This is a dark song which evokes the artist’s doppelgänger coming to haunt him. Seeing how the stage’s screens were composed to make one large rectangle when all on, I liked the idea of creating a gigantic box in which said doppelgänger would be locked in, trying to break free, to get to the artist performing right before his prison. From this idea, we were able to organize a shoot to get the visuals I needed: Étienne Daho moving towards and interacting with a large and blurry piece of glass, lit from the back. With other visuals focusing on his hands and their direct contact with the surface, I created the full video in a sort of dichotomy, the red and blue, the individual and the evil twin, the urge of connection and the incapacity to touch.
By far his biggest hit, it also became the hardest track to pin down visually for the tour’s scenography. I presented multiple visual leads playing with vintage looks, collages, colors and pop vibe, but none really spoke to the artist.
Wanting to try something more contemplative and contemporary, Etienne Daho proposed that we play with full color blocks, turning the giant screens into a James Turrell inspired box, the color pulsating to the song’s disco rhythm.
There but not quite there, the artist asked that we moved towards something more figurative but as minimalist. I proposed a series of simple shapes and transitions that would work through the chorus and verse and still play with the pulsation, between full color and full darkness on the screens.
Client: Étienne Daho
Art Direction / Animation: Lili Boisrond
Executive Art Directors: Guillaume Cottet & Bertrand Avril
Production Company: Mathematic