This teaser animation for New Balance’s new campaign was the ultimate mixed media project. I supervised the compositing in AE of live action, 3D, and stop motion to create this never ending tunnel moving through spaces that define the “Science Behind the Science” of New Balance.

Science Behind the Science

Lead Compositing: Lili Boisrond
Compositing & Animation: Ray Lux, Siqi Xu
3D animation: Ray Lux
Creative Director: Aaron Baumle
DP: Matt Klammer
Production Company: Transistor Studios